Like most things, marketing really isn’t that complicated, especially if we take a cue from the ever-popular AT & T commercials with the adorably outspoken kids sharing their perspective on everything from whether slower is better than faster to whether doing just one or two things is best.
The commercials are classically funny like only the simplistic clarity (and sometimes not) a child’s knowledge and chatter provides. At the end, AT & T sums it up with, It’s Not Complicated.
But sometimes marketing feels pretty darned complicated and likens itself to the kids in these commercials, like the young boy trying to do two things at once who eventually states, “I’m getting dizzy.
Or the one where the boy wishes his grandma was faster and suggests taping a cheetah to her back –lol.
These same thoughts may describe how you feel about some of your most recent marketing campaigns, dizzy and wishing everything would go a whole lot faster.
But the truth is marketing doesn’t have to be that complicated if you keep a few things in mind:
- Know Your Audience – Knowing them means understanding their needs and wants along with their challenges. If you understand their challenges then you can help them with your solution. This means you have to listen first. It’s that simple. Know thy customer.
—- - Get The Message Right – You have to tell the story of how you can get them from where they are to where they want to be. Whether you’ll take them faster or help them do two things at once and maximize their time, make sure your message conveys the benefits they receive each and every time. Speak their language.
—- - Connect Consistently – How often do you see an ad? You’ve probably thought to yourself, didn’t I just see that somewhere? That’s because you did. Consistently sharing your solutions with prospects and customers is the way you get the word out. This can be through a number of vehicles such as social media, blogs, advertisements, email or direct mail. Stay top of mind.
Building out a simple campaign in which you deliver the right message consistently to a targeted audience will help you maintain a marketing strategy that doesn’t have to be overly complicated.
Biz Practitioner
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