Strategy

Put it in Writing

Sometimes business can get a bit complex and complicated, but there are simple solutions that we can apply to decrease some of the complexities. Putting an agreement in place is one really simple strategy that will help keep everyone on the same page when two or more parties are working together. I don’t necessarily like the …

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Protecting Your Brand

You’ve developed your concept and you’re excited about your new brand. Now that you’ve gotten the name and/or design just right, have you thought about protection? If you want to secure and protect your brand in the marketplace, registering your trademark is the next step.  There are two basic routes you can take to do …

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