Have you looked around and thought to yourself, there’s a lot of noise out there, how will I ever get my company noticed? Everywhere you look there are ads and promotions. You may feel a bit overwhelmed by it all as you try to figure out the best strategy and approach to get yourself noticed. …
As a business consultant I’m always looking at practical strategies for business and I’ve found that there are lessons all around us. Youth in particular can be very insightful if we watch, listen and learn. Over the weekend two kids (teens) knocked on my door. They had a mower and they wanted to cut the …
First, let’s start with a definition from the American Marketing Association: Marketing Research:Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. …
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