Marketing

Are You Marketing to the Right Audience?

Are you spending a lot of time and effort marketing yet not seeing the results you want? You may be targeting the wrong audience. Many entrepreneurs and small business owners get caught in a rut when it comes to marketing, often getting frustrated and overwhelmed identifying the best strategy and methodology for reaching their audience. While it certainly matters what …

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Prescription Marketing: 4 Best Practices for Healthy Results

When it comes to marketing, ideas run the gamut. Unlike the no- nonsense structure of operations and finance, marketing is the one business function where creativity, innovation and out-the-box thinking is rewarded. If you were to search online or ask someone about marketing their business, you’d inevitably gather a laundry list of tactical actions: Do …

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