You’re ready for your next product launch. There’s just one problem. You don’t know which product you want to launch first. You have a lot of ideas regarding what the product should be, but you’re wondering which one will be the slam dunk for your company. You’ve done a certain level of research and you’ve …
5 Questions to Ask Before Your Next Product Launch Read More »
A year or so ago I was following a Q & A hosted by Daymond John of Shark Tank. Someone asked, Where should I spend money if I have a small budget? His response: Facebook. At the time, I had a bit of a love/hate relationship with Facebook (I still do, but for much different reasons). …
Are You Advertising on Facebook Yet? You Should. Here’s Why! Read More »
If you’re in business, you’re competing. There’s a lot of noise and in order to break through you have to get yourself noticed. That’s what marketing is all about — visibility. Unlike the politicians, celebrities, and radicals, most small business owners can’t afford to be stepped in controversy, loud mouthing, competitor feuds, and all the other …