3 Readily Accessible Sources for Market Research

Marketing / By

First, let’s start with a definition from the American Marketing Association: Marketing Research:Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. …

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Don’t Let Daily Chaos Hinder Your Long Term Vision

Strategy / By

Growing a business is about vision. You would probably concur that big picture thinking, bold missions, and mammoth goals and objectives certainly have the “wow” factor. Yet companies can easily falter when everyday challenges and distractions: stiff competition, finding the right talent, producing the best service, and creating the right messages to name a few, …

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